What is Good Impressions?

Good Impressions is a pro bono media and marketing consultation program from Dotdash Meredith, America’s largest digital and print publisher. Our mission is to help bridge the wealth and social gap for minority-owned small businesses.

Good Impressions utilizes Dotdash Meredith’s marketing and advertising expertise, plus our community of 190 million consumers, to help promote awareness and boost the sales of minority and LGBTQIA-owned businesses across Beauty/Style, CPG, Finance, Food, Health, Home, Lifestyle, and Tech.

Consultation packages* valued at $250,000 each will be awarded to a select group of 5 businesses at various stages of growth and development.

 *Consultation packages will include pro bono consultation and advertising services. No cash prizes will be awarded.

​​Dotdash Meredith brands are committed to anti-racism, building diverse teams, and producing inclusive content. Each brand has made a public Diversity & Inclusion Pledge. Dotdash Meredith’s Anti-Bias Review Board reviews content and image across the company. They’re educators, advocates, public health specialists, journalists, researchers, financial experts, and other professionals, each with a background in supporting diversity, inclusion, and racial justice initiatives. The Anti-Bias Review Board uses their research, expertise and judgment to advise Dotdash Meredith brands on language, images, themes, and tone.


This is why we created Good Impressions.

Good Impressions is a reflection of building the equitable pursuit of the American Dream, the very Dream for which our immigrant parents’ fought and sacrificed.”

– Sharuq Alam, Founder, Good Impressions

Good Impressions Team

Sharuq Alam

Founder & Co-Chair

Executive Director,
Revenue Strategy

Isabelle Gomez


UX Design Lead,
Food & Entertainment

Daniel Fontanez

DEI Lead

DEI Manager

Nicole Kwan

Team Lead

Senior Editorial Director

Devin Martin

Team Lead

Associate Director,
Revenue Strategy

Erica Curtin

Project Manager

Director, Ad Solutions

Melissa Guy

Executive Sponsor
CRO, Beauty & Style

DeLonzo Rhodes

DEI Lead

Head of DEI
at Dotdash Meredith